Katie McPhee
Chief Brand Officer

What is your role at Karshare?
My job is to tell the story of Karshare - what we do and why people should care - and translate that across various channels in order to build a community that believes in what we’re doing and wants to join us.
Other than car sharing, what is your favourite sharing idea?
A sharing concept I love is the Library of Things - where you can borrow anything from a bread maker to a hedge trimmer, encouraging people to share rather than consume.
Tell us something about yourself
I’m a fan of cold water swimming and can regularly be found at my local lido. I also love cooking and am always on the hunt for my next favourite cook book.