Katie McPhee

Chief Marketing Officer

What is your role at Karshare?

My job is to tell the story of Karshare - what we do and why people should care - and translate that across various channels in order to build a community that believes in what we’re doing and wants to join us.

Other than car sharing, what is your favourite sharing idea?

A sharing concept I love is the Library of Things - where you can borrow anything from a bread maker to a hedge trimmer, encouraging people to share rather than consume.

Tell us something about yourself

I’m a fan of cold water swimming and can regularly be found at my local lido. I also love cooking and am always on the hunt for my next favourite cook book.