London | Remote

Head of Growth

Karshare is one of the UK's fastest growing car sharing communities. We connect renters with owners, creating a more sustainable, shared future where we can do more with less.

The opportunity

Over the last 12 months the business has proven a strong product market fit. Since January 2021, the business has grown revenues +28% MoM. A great foundation of growth which we now want to accelerate. We are looking for an ambitious, experienced, driven and highly capable individual to accelerate growth capability (to 4x), leveraging data to drive this, and inspire and develop a team to achieve the results.

Karshare is not your average car sharing brand. We are a fast-growing company described by the Observer as “the airbnb of cars”. Karshare exists to create a world where we never have more cars than we need. Essentially, we want to make it easy to use a car without owning one though car sharing. We are building a market place that connects car owners who wish to rent their cars out to other people living nearby. Karshare’s approach is unique. We have developed a product that enables this to be done on-demand without the need for owners and renter to meet, eliminating the friction and frustration around key hand over. Karshare has developed the only peer to peer platform in Europe that enables all cars to be shared using keyless technology. Over the last 12 months the business has proven a strong product market fit. Since January 2021, the business has grown revenues +28% MoM. A great foundation of growth which we now want to accelerate. We are looking for an ambitious, experienced, driven and highly capable individual to accelerate growth capability (to 4x), leveraging data to drive this, and inspire and develop a team to achieve the results. You are a data literate marketeer who is passionate about leveraging data to drive core growth in the business. Your primary skill is having a very strong capability with data. You will know of all the data sources that are key to growing a typical online market place.

Your job responsibilities

What you'll be getting up to:

  • Lead a performance marketing team to execute on delivering marketing qualified leads through existing (e.g. blog, PR, paid, search, CRM, SEO) and new channels.
  • Managing, motivating and coaching a team of three high-performers.
  • Running experiments across the business and lots of them! # of learnings is your measure of success.
  • Forming, norming and leading cross-functional teams to drive growth for the business.
  • Working closely with Product to drive sales conversion and ideate on ways to deliver a 4 fold increase in renter and owner leads.
  • Working collaboratively with Product and Engineering teams with Product-led approaches to increasing customer acquisition and user engagement.
  • Developing our communications, positioning and language-market fit to speak our prospective owners and renters
  • Ideate and validate methodologies to accelerate growth across acquisition, activation, retention, revenue and referral.
  • Build a culture of “data first and learning through metrics” within Karshare

Key responsibilities:

  • Owning all performance digital marketing channels
  • Budgeting across digital marketing, and other key growth channels
  • Working with the team to ensure that all aspects of digital content, paid search, digital advertising are optimised.
  • Lead the team to optimise email marketing, push notifications and customer segmentation strategies
  • Support the development of the Affiliate marketing strategy
  • Drive optimal SEO performance - Organic & technical
  • Constant development of the performance digital marketing channels driving the growth of the business.
  • Delivering key top of funnel and conversion growth indicators.
  • Reporting on digital performance activity and the customer journey.
  • Oversee the development and maintenance of digital shopping/product feeds, e.g. Google, Facebook, Instagram etc
  • Oversee weekly reporting on digital content, ranking and reputation of Karshare and its competitors, including feedback on those sites, blogs, forums
  • Maintain an awareness of the latest developments in SEO.
  • Responsible for reporting digital marketing and channel growth performance
  • The Head of Performance will report to the CEO and work closely with the business to deliver business growth.

Your skill set

  • You are passionate about finding the most important metrics to the business and even more so to understand what drives them up or down.
  • You are hands-on, with a proven track record of tactical know how regarding testing a series of scalable growth activities and channels, showing that if one network can be built, then multiple networks can be launched as well.
  • We are looking particularly for an individual who has a strong track record of delivering growth through the following three growth loops: 1) Product driven growth iterations, 2) Performance marketing growth, 3) Content loops (publishing and sharing media, which is then shared by the business, its users or partners to drive signups, activations and user engagement)
  • You have a strong knowledge of digital product development. What data can be used to determine the biggest opportunities and how to test, learn and execute these.
  • You are a performance marketing expert, know how to set up and understand lead source generation, behaviour and conversion data metrics.
  • You are a black belt equivalent in Google, Facebook and other digital marketing channels
  • You are passionate about learning quickly and monitoring the effects of the changes (positive or negative). Learning is priority 2.
  • Your natural focus is to understand how users operate, how the business operates and to quickly identify what scalable growth strategies to focus on.

This role will be a great fit if:

  • You have experience overseeing a growth team and its cross-collaborative relationships across Sales, Marketing, Customer Success, Product, Data and Engineering.
  • You love to teach, coach, support others
  • You are comfortable with changing priorities.
  • You're entrepreneurial, love getting your hands dirty, and familiar with product-led, content led and performance marketing led growth.
  • You're obsessed with solving hard problems, highly analytical in your thinking using data to inform your decisions but also comfortable dealing with ambiguity.
  • You have creative ideas, both the hypotheses you want to test and the experiments you run to validate them.
  • You understand the importance of engagement with highly relevant, targeted and well branded communications.
  • You can lead without managing, you're an excellent storyteller with the interpersonal skills to collaborate with the wider team.

Key required experiences:

  • At least 5 years of experience driving digital acquisition and retention of customers in a digital market place environment.
  • Owned multiple performance channels with budgetary responsibility.
  • An intrinsic knowledge of digital acquisition channels and the full spectrum of digital marketing activities that go with them.
  • An expert in analytics and tracking via GTM & GA.
  • A love of data and amazing analytical ability.
  • A strong and diplomatic team player, championing and delivering digital best practice.
  • Demonstrable history of acquisition strategies in a market place business.
  • Practical working knowledge of Marketing Technologies (and the MarTech Stack).
  • Excellent communication and interpersonal skills, with the ability to impart detailed information in a clear and straightforward manner across a range of audiences and stakeholders.
  • LOTS of hunger to drive a small business to incredible levels of success.
  • A passion for digital and the ability to take the initiative and be proactive in encouraging and championing digital innovation across the business.
  • Strong problem-solving skills.
  • Strong experience testing new channels

Working hours

09:00 - 18:00 (Flexible if needed)

Benefits

  • Extra holiday day on your birthday.
  • Flexible working hours/environment.
  • Up to 2 employee social responsibility days per year to use to volunteer for a cause or charity of your choice.
  • Professional development opportunities, including an annual learning and development budget.
  • Choice from selected health and wellness opportunities.

Salary

DOE

It all starts here

Work at Karshare

Karshare is one of the UK's fastest growing car sharing communities. We connect renters with owners, creating a more sustainable, shared future where we can do more with less.

Apply now